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Purpose

This is your opportunity to tell us about your project and what it should achieve. The more information you give us here, the better the solution we will be able to provide. Ignore any questions that are not relevant.

We will email you a copy of your answers for your records.

This worksheet is divided into five sections:
- Business Snapshot
- Business Needs & Goals
- Target Audience/Customer
- Design Concept
- Success Criteria and Final Questions

Business Snapshot

Name*

First Last

Email*

Phone*

Business / Organisation Name*

How did you find out about us?*

Who referred you to us? We'd love to thank them!

What does your company do? What are the products and services you offer?*

Who are the decision makers for this project?*

What budget do you have in mind?*

If you're unsure, please select a budget range that most closely represents what you're looking to invest in your project.

What's your specific budget?*

What Are We Doing?

Give us your main reasons for needing a new website.

It's helpful to set SMART goals as it keeps all of us on the same page and moving in the same direction. IE: Goals that are specific, measurable, achievable, relevant and time-bound.

With this in mind, what are the top 5 business needs of your new website?

EG: 20% increase in sales in 6 months, 30% increase in membership this year, reduce admin costs by 15% in 3 months

Goal #1*

Goal #2

Goal #3

Goal #4

Goal #5

Is there anything about your current site that serves the business well and if so, why?

Who Are We Doing This For?

Tell us about your ideal customer. Who are they? How old are they? What gender are they? Where do they hang out online? What are their interests?*

What are the top 5 reasons your ideal customer will visit your website?*

EG: research product information, get contact details, ask questions about services, pricing

Design Concept

How do you want people to feel when they interact with your brand? Safe and secure, edgy and excited, exclusive and cool, like they belong?*

Do your competitors have websites? If so, list them here so we can make sure yours is better :)*

Tell us about your competitors. Who else is competing for the attention of your ideal customer and what are they doing that you think is working?*

Are there any other websites in particular that you like the design of? Why?*

What Does Success Look Like?

If we were to be celebrating a successful website strategy in 12 months time, what would that have to look like? How many website visitors? How many leads? How many sales? Be as descriptive as you possibly can.*

Anything else you want to get off your chest?

Name

This field is for validation purposes and should be left unchanged.

We love working on new projects!